No one make fried Chickens like our Dixy Fried Chickens or such a variety of mouth watering Burgers, Pizzas and Salads, no wonder we operate 150 quick service Family Restaurants worldwide!
Return on Investment: With in 2 to 2.5 years Target Cities : Metros, State capitals.
Location Specification: Malls, High Street Markets, Highways.
Franchisor's Support: Major support extended to the Franchisee by complete hands-on management of the Restaurant (unlike the normal Franchisee cyclic, periodic , audit models). This facilitates in keeping up and ensur our highest International Standards of quality of food, hygience and unsurpassed friendly service.
Investment Required approx.
* Dixy Outlet in food court in 300-350 sq.ft
(Investment - Rs 40 Lakhs)
* Dixy Express 20 Seater in 800 sq.ft
(Investment - Rs 60 Lakhs)
* Dixy Diners Plan 1200-2000+ sq-ft
(Investment - Rs 1 Crore)
Benefits of Joining
* International Quick Service Family Restaurants
* 1 Popular Brand with 150 outlets worldwide
* Exclusive and incomparable Fried Chicken
* Return on Investment of 3 years
Brief History
Dixy Fried Chicken is a UK-based and register fast food company established in 1986 by its founders Mr. Abid Mehmood and Mr. Amjad Ali. The founders have extensive experience in the Quick Service Restaurant business including holding Senior positions in major brand companies before they decided to venture on their own. Dixy is today, one of the most prominent chains in England to introduce hygienic fast food. The hard work and commitment to quality of the founders paid off gradually as more and more people wanted to open their own franchisee under the Dixy brand all across England. At Present there are over 150 plus Dixy outlets all across England. As part of its aggressive growth plans, Dixy is now Spreading its Wings all over the World and Dixy outlets are opening in USA, Norway, Pakistan, Brunei, Syria, South Africa, and India.
Dixy offer a life time franchising opportunity to entrepreneurs in India. The First Dixy outlet spread over 6000 sq ft is being commissioned in Chennai in july 2006.
Outlets
150+Outlets in England, Pakistan, USA, Norway, Brunei, Syria, South Africa and India.
Dixy Family Restaurant
How to Proceed Step By Step
Franchise Agreement
The franchise agreement has to be signed between both the Franchisor and the Franchise. Both parties have to mutually agree to the terms and conditions of the agreement, as the agreement is a legal document and all statutory and non-statutory conditions mentioned in the agreement have to be followed and are binding to both parties.
Inspection of the Site
The inspection of the site is the first preliminary work undertaken against a nominal inspection fee after signing of the Intent to Proceed Agreement. The agreement is signed after the initial documentary work has been completed and the Management has decided on the location of the new outlet.
Site Inspection Criteria
The site has to be finalized keeping in mind the following mentioned points.
* RTZ (Retail Trade Zone Survey Results)
* CTZ (Customer Trade Zone Survey Results)
* Traffic Count.
* Population Density and Regional Demographics.
Design Elements of the Site
The designing of the Restaurants will be done by the Authorized Architect appointed by the India office. The construction and designing of the outlets have to conform to the laid down standards of Dixy. UK which are of the highest international standards.
Budgeting
Budgets will be firmed up when quotations from all vendors who are going to be involved in the construction of the outlet have been finalized. The Budget is allocated on as per actual basis, Some of the major heads for budgeting include.
* Construction
* Equipment
* Training Materials
* Crockery
* Furniture and Fixtures
Construction
The entire super structure of the Restaurant is going to be made at this stage. The construction stage will comprise of masonry works and all work related to the creation of the implementation and initialization of these items.
Installation of Electric, Gas and Water
Installation of main electric generator, water pipes and gas pipelines with their relevant meters are going to be installed. Proper contracts are going to be give out to people for the implementations and initialization of these items.
Installation of Equipment
The installations of all kitchen equipments such as open fryers, Pressure Fryers, Pizza Ovens, Humidified display. HAVC etc. is undertaken. The main generator for electricity is also installed and checked at this stage. Equipment will include all items concerned from. Kitchen based equipment, to POS Machines and Chilling and Freezing equipment.
Furniture and Fixtures
Based on the capacity of the restaurant, the ordering of the furniture and fixtures has to be done. For a large-scale restaurant the minimum seating capacity for people should be at least 100 seats. The furniture should be durable as well as comfortable. Fixtures may include paintings and any material that enhances the ambience of the outlet and indirectly improves the image of the restaurants.
Finalization of Masonry Work
This is the final stage of construction of the restaurant when the finishing touches are given. Any minor changes if required are carried out.
Hiring of Team and Management
Hiring of the team depends on the size of the restaurant. Typically for a large-scale restaurant there should be a minimum of 20 staff members. The Restaurant Manager and Assistant Managers deputed to outlet of the Franchisee. Our Managers are selected on the basis of their qualification, experience and deep knowledge of the QSR business. The Franchisor has the final say on all decisions regarding the staff.
Training of Team
The team will be trained by our head office Managers. They are already trained and know how to deal with the staff. It is very important that all aspects of restaurant operation are told to the staff. The training is very comprehensive. Training on customer satisfaction is one major areas of our focus.
Final Check Equipment
All equipment is thoroughly checked. Breakdowns, if any, are rectified and a proper repair and maintenance sytem is put in place. Senior staff of the Frachisor carries out the equipment checks.
Soft Opening/Rehearsal
Delegates and top officials are called for the soft opening. The soft opening basically is a full dress rehearsal for the staff. The restaurant is not open to the public. Its just a prep-run to confirm that the Restaurant operation is ready for a commercial opening. Food is served only to the delegates and guests who have been invited. Restaurants staff are also able to practice what they have learned during their training in a live situation.
Official Opening
Official opening is for the general public. The restaurants is then fully operational, ready to handle the inflow of the customers. The Staff has been trained and their duties have been delegated to them.
Smooth Operations
Operations have to smooth in restaurant for it to grow. An efficient operation is key for the smooth day to day running of the restaurant. This involve the ordering of stocks. Cooking of the food. Sale to the public, delegating of the orders to the staff etc. Smooth operations are only possible when the team has been properly trained in all aspects of restaurant operations. We manage your restaurant for you on a 24x7x365 days basis unlike most franchise outlets where the head office people come in with a check list on a weekday for 2 hrs and hand out an audit report with defects to be rectified before their next visit!!!!!!!. We run the Restaurants hands on for you with you for an initial period of 5 years!!!!!!!!!.
Final Completion Stage
The final Restaurant is going to be ready, when all necessary measures have been taken in to account and all equipment has been installed and checked and the staff properly trained and managed. The General Manager has the final authority to start operations.
The India Office will have direct supervision of all activity, which will be undertaken, in the Restaurant. They are to be reported to on a daily basis. No decision can be taken directly without the written permission of the Management.
Completion Time
The completion time depends on various factors. Ideally a Restaurant should be commissioned within 3 to 4 months of the finalization of the site and signing of the agreements.